How KEEKS olivia was named and Trademark Woes
I am Krystal, the founder of KEEKS olivia. I have every intention of sitting down one day soon and writing the story of how KEEKS came to be; when time permits I promise to do that! But for now, just to get this blog started, I am going to answer the one question I consistently get asked...how did I come up with the name KEEKS olivia?
This is a great questions and if you ever plan on starting your own company listen up for some trademarking advice!
I came across an article that revealed how the founder of Kodak, George Eastman, named the camera and film corporation in 1888. Eastman's favorite letter was "k", he is quoted as saying, "it seems a strong, incisive sort of letter." He decided he wanted the name to start and end with a k. He and his mother devised the name with an Anagrams set. It was chosen because it was impossible to mispronounce and was disimilar to any existing words.
Other articles stated the word Kodak is a fun word to say. I consider myself a fun person so I, of course, needed a fun company name to match :-)
I initially filed the name KEEKS with the United States Patent and Trademark office and after several months of being reviewed was denied the name because a company in Seoul, South Korea already owned the name KEEK and the two names were too similar and the products carried too similar to be granted the name.
I could have argued against the USPTO's decision but I truly felt like the stand along name was not meant to be so I added the name Olivia. Why Olivia? I felt like KEEKS is a really fun name and Olivia is a sophisticated name so when you put the two together the return is SOPHISTICATED FUN and that's exactly what the KEEKS olivia brand is!
United States Patent and Trademark Lessons Learned
KEEKS olivia is a female founded company with the belief that when women support one one another incredible things can happen!
Our mission is to encourage others to live their best life, to turn life's little lemons into positive lessons, and to stay hungry for personal personal growth.
The future is female!